A preview event & retail activation to launch the Spring ’22 Spezial collection at the Originals flagship store in Carnaby.


Nodding to Spezial’s strong connection to football & music we wanted to mark the launch of this collection and design the retail display with a focus on custom flags.


Limited to 50 people, the Spezial community and special guests were invited to the store the night before release to preview the collection and come together in person after a long period of virtual launch events. All event guests were gifted a limited edition Spezial flag with custom embroidery.