adidas FANATIC - Football’s coolest tournament found its home in Hackney, East London, celebrating the beautiful game with London’s leading creative institutions and fashion brands.


To do that, our team worked on new ways to produce an engaging environment for our players. This included - using up-cycled milk crates for tiered seating, working with local designers on bespoke artwork and producing a wide range of video and photographic content that went out during and post event.