Project: adidas Hardwired
Three-part video and photography social campaign running across the @adidasLondon Instagram channel to promote the new Hardwired pack. This content featured across the adidas London Instagram channel, quickly becoming their key blockbuster boot campaign for 2019.
We worked with our network of young people to ensure the piece felt authentic to the target market and really captured London’s attitude, while remaining in keeping with the wider global campaign.
Concept, Casting, Creative Direction, Copywriting, Photography, Video, Production.