Client: END. x Originals
Project: Malmo City Series
In celebration of the adidas Malmö City Series release, the Soho Warriors collaborated with END. & adidas Originals on a customisation event in the END. Glasgow store.
We delivered a full 360 activation, bringing the customisation experience to a new audience. We designed and produced the furniture, shirt graphics, patches and number sets, offering both classic and contemporary options.
The in store experience from start to finish was also managed by us, we provided an experienced team able to add to brand awareness and event authenticity.
Full Production, Set Design, Design, Typography & Creative Direction.